GlowBeat Media

Oliver Buchannon

GlowBeat Media

GlowBeat Media is the weekly intelligence brief for Med Spa founders who want to grow faster and market smarter. Every Thursday we break down the exact strategies, offers, and brand moves that are actually filling appointment books right now. No agency spin. No upsells. Just what works.

Med Spa Google Reviews: Why Yours Are Costing You Bookings

Jul 9, 2026

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2 min read

Med Spa Google Reviews: Why Yours Are Costing You Bookings

92% of med spa clients won't book below 4 stars, and 91% check reviews first. Here's why your Google reviews are quietly losing you patients, and the simple fix.

Med Spa Discounts and Groupon: Why Promotions Hurt More Than They Help

Jul 2, 2026

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3 min read

Med Spa Discounts and Groupon: Why Promotions Hurt More Than They Help

It fills your calendar this week. Then it teaches your best patients to wait.

Med Spa Client Retention: Why Patients Don't Rebook (And How to Fix It)

Jun 22, 2026

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3 min read

Med Spa Client Retention: Why Patients Don't Rebook (And How to Fix It)

You spent $285 to get them in the door. Most of them you'll never see again.

How to Market Your Med Spa Without Showing Your Face

Jun 22, 2026

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3 min read

How to Market Your Med Spa Without Showing Your Face

The "show your face or die" advice is wrong. Here's what actually scales.

Why Your $4,500 Marketing Retainer Isn't Filling Chairs

Jun 22, 2026

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3 min read

Why Your $4,500 Marketing Retainer Isn't Filling Chairs

Your agency sells you impressions. Here's the one number that tells you what you're actually buying.